CASE STUDY
Jerrund Wilkerson Leadership Coaching Projects
Dr. Jerrund Wilkerson, Leadership Coach
shares his experience with Power Marketing SF
3:48 mins view time
THE INITIAL ASSIGNMENT STORY:
We were contracted to execute a one-time project; to create a speaker packer for Dr. Wilkerson. Inspired by the client's logo, personality, and business philosophy, we created a speaker packet in line with his brand image, see the speaker packet cover to the right.
CHALLENGES:
The creation of the packet and our process highlighted the fact that the website did not accurately represent the client, his needs, or his brand.
SOLUTIONS:
We meet with the client to discuss. We re-worked the layout of the website but stay within the design frame. Curated new photos for the entire site, re-worked the copy, improved the upper navigation, added a lower navigation area, removed the blog from sight (the Client does not currently have time to execute), ensured that the buttons were all live, and add more videos. See the results below.