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THE POWER OF MARKETING
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Marketing Muscle Atrophy:
The High Cost of Stopping and Restarting Marketing The Ehrenberg-Bass Corporate Sponsorship Program conducted research to explore the...

Paula Mattisonsierra
Jul 17, 20244 min read
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Marketing and Operations Is A Love Story: Act 1 Pricing
Marketing and pricing are deeply intertwined.

Paula Mattisonsierra
Jun 20, 20245 min read
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Marketing Balance: Flex Your Media Muscles for a Well-Rounded Strategy
Balancing your marketing efforts across owned, paid, and earned media is the key to a well-rounded marketing strategy. Each type of media...

Paula Mattisonsierra
Jun 13, 20245 min read
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Repurposing Content: Maximizing Reach and Impact Across Channels
Producing fresh and engaging content regularly can be challenging. Yet, keeping your audience engaged and informed is crucial. This is...

Paula Mattisonsierra
Jun 6, 20244 min read
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Findability: Understanding Off-Page SEO
What is Off-Page SEO? Off-page SEO refers to all the activities you perform outside the boundaries of your website to improve its search...

Paula Mattisonsierra
May 30, 20244 min read
19 views
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Why a Website is the Foundation of Modern Day Marketing Strategy
A robust website is the cornerstone of any successful marketing strategy. It serves as the central hub for your online presence, a place...

Paula Mattisonsierra
May 22, 20244 min read
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What Kind Of Friend Are You? The ups and downs of inconsistent marketing
Consider your friendships: are you the reliable friend who shows up when needed, or the one who cancels plans last minute? Just as...

Paula Mattisonsierra
May 16, 20243 min read
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Marketing Management Matter!
Let's flex those marketing muscles! Effective marketing management is the key to unlocking your brand's true potential. It's not just...

Paula Mattisonsierra
May 9, 20242 min read
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The Entrepreneur's Health Journey: Back Away From the Sweatpants...!
Typical entrepreneur dress code swings from boardroom chic to, well, lately...sweatpants. A simple and important first step in our...

Paula Mattisonsierra
Apr 25, 20242 min read
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Unveiling the Power of Color: How Your Logo's Palette Shapes Perception
In the realm of branding, where every pixel and curve holds significance, color reigns supreme as the silent communicator, whispering...

Paula Mattisonsierra
Apr 24, 20243 min read
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How Your Logo Defines Your Business: Unveiling the Power of Visual Identity
In the bustling landscape of business, where every brand vies for attention, one element stands as the beacon of recognition: the logo....

Paula Mattisonsierra
Apr 24, 20243 min read
20 views
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